{"id":1040,"date":"2022-06-28T23:51:47","date_gmt":"2022-06-28T23:51:47","guid":{"rendered":"https:\/\/wp.interactioncr.com\/interaction\/?p=1040"},"modified":"2022-06-28T23:51:47","modified_gmt":"2022-06-28T23:51:47","slug":"el-balance-entre-el-contenido-planeado-y-el-reactivo","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/el-balance-entre-el-contenido-planeado-y-el-reactivo\/","title":{"rendered":"El balance entre el contenido planeado y el reactivo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1040\" class=\"elementor elementor-1040\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21489de\" data-id=\"21489de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f5bab elementor-widget elementor-widget-image\" data-id=\"71f5bab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/wp.interactioncr.com\/interactioncr\/wp-content\/uploads\/2022\/06\/interaction-marketing-digital-costa-rica.png\" class=\"attachment-full size-full wp-image-1041\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f3e15e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f3e15e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc4dfd4\" data-id=\"dc4dfd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3354495 elementor-widget elementor-widget-heading\" data-id=\"3354495\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">El balance entre el contenido planeado y el reactivo<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-724b3d8 elementor-widget elementor-widget-text-editor\" data-id=\"724b3d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"Body\"><span lang=\"ES-TRAD\">Estamos en una industria donde el buen planning y an\u00e1lisis son la base para cualquier campa\u00f1a, donde el contenido se hace con tiempo, se revisa y ajusta y se vuelve a revisar y ajustar. Pero las marcas que logran sacar contenido contextual que reacciona a lo que est\u00e1 pasando en el mundo en tiempo real son las marcas que crean cultura y capitalizan en la atenci\u00f3n y conversaci\u00f3n social. Estas logran crear una relaci\u00f3n simbi\u00f3tica con la cultura y las personas, y se benefician de lo que ya es popular. Las redes sociales favorecen a las marcas que se apoyan y participan en las tendencias, a las que se conectan a trav\u00e9s de conversaciones y crean en conjunto con las personas, todo lo cual genera promoci\u00f3n y, al final del d\u00eda, impulsa las compras.<\/span><\/p><p class=\"Body\"><span lang=\"ES-TRAD\">\u00a0<\/span><span lang=\"ES-TRAD\">El tema con este contenido reactivo es que no puede planearse. Debe ser org\u00e1nico e inmediato. La conversaci\u00f3n social cambia en cuesti\u00f3n de horas, y si no se act\u00faa en el momento, la oportunidad se pierde. La cultura no se puede planificar y al mismo tiempo existe una necesidad y un gran beneficio de que las marcas piensen en comprometerse a ser parte de la cultura. Se puede seguir planificando el contenido para todo el a\u00f1o, teniendo en mente fechas estrat\u00e9gicas y momentos clave para la creaci\u00f3n de contenido y campa\u00f1as. Lo planeado siempre tendr\u00e1 un gran valor en la publicidad y es la base de una comunicaci\u00f3n efectiva y completa. Pero los especialistas en marketing deben perfeccionar un modelo de redacci\u00f3n reactivo para que con rapidez puedan saltar sobre las tendencias y crear contenido relevante. Cambiar a un enfoque reactivo no suceder\u00e1 de la noche a la ma\u00f1ana, pero las marcas que comienzan el viaje antes se beneficiar\u00e1n del poder de las tendencias culturales nativas sociales y, como resultado, mejorar\u00e1n las m\u00e9tricas, su percepci\u00f3n, presencia y resultados finales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05855e2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"05855e2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/noticias\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El balance entre el contenido planeado y el reactivo Estamos en una industria donde el buen planning y an\u00e1lisis son [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1041,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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href=\"https:\/\/wp.interactioncr.com\/interactioncr\/category\/noticias\/\" rel=\"category tag\">noticias<\/a>","rttpg_excerpt":"El balance entre el contenido planeado y el reactivo Estamos en una industria donde el buen planning y an\u00e1lisis son 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