{"id":3848,"date":"2022-06-28T23:02:58","date_gmt":"2022-06-28T23:02:58","guid":{"rendered":"https:\/\/wp.interactioncr.com\/interaction\/?p=1018"},"modified":"2022-06-28T23:02:58","modified_gmt":"2022-06-28T23:02:58","slug":"el-poder-de-las-marcas-en-el-metaverso","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/el-poder-de-las-marcas-en-el-metaverso\/","title":{"rendered":"El poder de las marcas en el metaverso"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3848\" class=\"elementor elementor-3848\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21489de\" data-id=\"21489de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f5bab elementor-widget elementor-widget-image\" data-id=\"71f5bab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wp.interactioncr.com\/interactioncr\/wp-content\/uploads\/2022\/06\/metaverso-interaction-1.jpeg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f3e15e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f3e15e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc4dfd4\" data-id=\"dc4dfd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3354495 elementor-widget elementor-widget-heading\" data-id=\"3354495\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">El poder de las marcas en el metaverso<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-724b3d8 elementor-widget elementor-widget-text-editor\" data-id=\"724b3d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p2\"><span class=\"s2\">Muchos se preguntan si el Metaverso ser\u00e1<b>\u00a0<\/b>la puerta de entrada para la construcci\u00f3n de<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>un mundo m\u00e1s sostenible, inclusivo y equitativo. Hasta ahora no se tiene muy claro qu\u00e9 podr\u00eda pasar con la llegada de esta nueva tecnolog\u00eda, aunque, se cree que el Metaverso tiene el potencial de reconstruir la sociedad. Pero, \u00bfpor qu\u00e9?<\/span><\/p><p class=\"p2\"><span class=\"s2\">\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit;\">La construcci\u00f3n de esta tecnolog\u00eda podr\u00eda significar un nuevo comienzo para las corporaciones, usuarios y marcas, puesto que permitir\u00e1 tener una mejor visi\u00f3n de aspectos sociales, raciales y del medio ambiente; que luego podr\u00e1n ser trasladados a las nuevas plataformas y tecnolog\u00edas que se desarrollar\u00e1n con el Metaverso.<\/span><\/p><p class=\"p2\"><span class=\"s2\">\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit;\">El Metaverso es una tecnolog\u00eda que apuesta por cambiar la manera en la que trabajamos, creamos y socializamos. Lo que en definitiva ser\u00e1 una gran oportunidad para crear nuevos sistemas y formas de ver el mundo en t\u00e9rminos de equidad, inclusi\u00f3n y sostenibilidad.<\/span><span class=\"Apple-converted-space\" style=\"font-style: inherit; font-weight: inherit;\">\u00a0\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit;\">Pero solamente si somos lo suficientemente responsables para cambiar los malos h\u00e1bitos y evitar cometer los errores del pasado.<\/span><\/p><p class=\"p2\"><span class=\"s2\">\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit;\">Ahora bien, \u00bfqu\u00e9 tan importantes son las marcas para este proceso de cambio y c\u00f3mo pueden ayudar a crear una nueva realidad? La respuesta est\u00e1 en que las marcas tienen el poder de construir experiencias y de hacer conexiones significativas con los consumidores que buscan m\u00e1s que solo un producto est\u00e1ndar.<\/span><\/p><p class=\"p2\"><span class=\"s2\">\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit;\">\u00bfQu\u00e9 retos y oportunidades enfrentar\u00e1n las marcas con la llegada del Metaverso?<\/span><\/p><p class=\"p2\"><span class=\"s2\"><b>1. La inclusividad y acceso<\/b><\/span><\/p><p class=\"p2\"><span class=\"s2\">El internet que conocemos actualmente se caracterizan por dejar atr\u00e1s sus promesas de brindar una experiencia de inclusividad y de acceso para todos. Sin embargo, las marcas tienen el poder de cambiar esto. Su principal prop\u00f3sito en el Metaverso debe ser buscar nuevas estrategias, cuyo principal objetivo sea la inclusividad y el acceso. Todos deben tener una voz y poseer un espacio dentro del Metaverso y romper con las brechas que impiden la igualdad.<\/span><\/p><p class=\"p2\"><span class=\"s2\"><b>2. La huella ambiental<\/b><\/span><\/p><p class=\"p2\"><span class=\"s2\">Hemos llegado a la conclusi\u00f3n de que el Metaverso puede tener un alto impacto sobre el mundo en el que vivimos. Pero, no todo es tan positivo, los avances tecnol\u00f3gicos desarrollados a partir del Metaverso pueden traer<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>consigo una serie de consideraciones y preocupaciones con respecto al medio ambiente. No sabemos qu\u00e9 impacto positivo o negativo puede provocar en el futuro.<\/span><\/p><p class=\"p2\"><span class=\"s2\">Una de las principales preocupaciones es que al ser un mundo digital se puede sentir como algo completamente intangible; sin embargo, ejemplos de tecnolog\u00edas como el Bitcoin, emiten 70 millones de toneladas de CO\u00b2 a la atm\u00f3sfera. De modo que, Intel predice que cuanto m\u00e1s crece el Metaverso, este podr\u00eda requerir 1000x m\u00e1s de energ\u00eda computacional, lo que significa que necesitar\u00e1 m\u00e1s energ\u00eda y una mayor huella de carbono. (C.Gartenberg, The Verge)<\/span><\/p><p class=\"p2\"><span class=\"s2\">A pesar de toda la energ\u00eda computacional que ir\u00eda destinada para el mantenimiento del Metaverso, esta tecnolog\u00eda puede traer grandes beneficios al ambiente. Por ejemplo, el Metaverso nos ofrece alternativas digitales de los bienes y experiencias de la vida real, lo que puede solucionar problemas como el materialismo y el desperdicio. Industrias<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>de<span class=\"Apple-converted-space\">\u00a0\u00a0<\/span>viajes y moda puede permitirle a las personas disfrutar de estos beneficios sin tanto desperdicio ni consumismo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05855e2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"05855e2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/noticias\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER 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