{"id":3850,"date":"2022-06-28T23:54:42","date_gmt":"2022-06-28T23:54:42","guid":{"rendered":"https:\/\/wp.interactioncr.com\/interaction\/?p=1049"},"modified":"2022-06-28T23:54:42","modified_gmt":"2022-06-28T23:54:42","slug":"la-influencia-de-tiktok-sobre-el-contenido-y-la-forma-de-contar-historias","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/la-influencia-de-tiktok-sobre-el-contenido-y-la-forma-de-contar-historias\/","title":{"rendered":"La influencia de\u00a0TikTok sobre el contenido y la forma de contar historias"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3850\" class=\"elementor elementor-3850\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21489de\" data-id=\"21489de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f5bab elementor-widget elementor-widget-image\" data-id=\"71f5bab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wp.interactioncr.com\/interactioncr\/wp-content\/uploads\/2022\/06\/tiktok-contenido-interaction-agencia-de-marketing-digital.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f3e15e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f3e15e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc4dfd4\" data-id=\"dc4dfd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3354495 elementor-widget elementor-widget-heading\" data-id=\"3354495\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">La influencia de TikTok sobre el contenido y la forma de contar historias<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-724b3d8 elementor-widget elementor-widget-text-editor\" data-id=\"724b3d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"Body\"><span lang=\"ES-TRAD\">En septiembre de 2021, TikTok anunci\u00f3 en una publicaci\u00f3n de blog que mil millones de personas usan la plataforma cada mes. Eso es una de cada 7 personas en el mundo que se meten a consumir contenido, desde bailes, comedia, clips de dibujo satisfactorios, contenido educativo sobre belleza, etc.<\/span><\/p>\n<p class=\"Body\"><span lang=\"ES-TRAD\">&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit;\">El secreto de la popularidad de TikTok es la democratizaci\u00f3n y accesibilidad de la creaci\u00f3n de contenido y la narraci\u00f3n de historias. En TikTok cualquier persona puede crear y viralizarse con videos cortos sin tener experiencia o conocimiento extenso de edici\u00f3n. El algoritmo de la plataforma permite que si tu contenido es bueno y conecta con las personas puede llegar a tener miles o millones de vistas a pesar de tener pocos seguidores. La p\u00e1gina principal de TikTok est\u00e1 curada espec\u00edficamente para el sentido del humor de cada usuario, creando una experiencia \u00fanica y adictiva. Por m\u00e1s nicho que parezca tu contenido, en TikTok puede encontrar a su p\u00fablico.<\/span><\/p>\n<p class=\"Body\"><span lang=\"ES-TRAD\">&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit;\">Hoy, TikTok a pesar de ser el beb\u00e9 de las redes sociales, est\u00e1 obligando a sus competidores mayores a adaptarse a su amenaza: Instagram, ha declarado que ya no es una aplicaci\u00f3n para compartir fotos y promueve en gran medida el uso de Reels, una copia del contenido de formato corto nacido en TikTok. Para el 2022 debemos estar preparados para que el crecimiento astron\u00f3mico de TikTok contin\u00fae impactando la comunicaci\u00f3n en las redes sociales de varias maneras:<\/span><\/p>\n<p class=\"Body\"><span lang=\"ES-TRAD\">&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit;\">El contenido aut\u00e9ntico, sin filtrar, democratizado y entretenido seguir\u00e1 ganando terreno en las redes sociales bajo la influencia de TikTok. Con la disminuci\u00f3n de la capacidad de atenci\u00f3n de las personas a\u00f1o tras a\u00f1o, el uso de&nbsp;<\/span><i style=\"font-weight: inherit;\">&#8220;microcontenido&#8221;<\/i><span style=\"font-style: inherit; font-weight: inherit;\">&nbsp;que capte la atenci\u00f3n r\u00e1pidamente ser\u00e1 clave en 2022, as\u00ed como el uso de videos en loop, remixes, superposici\u00f3n, voz en off, usar m\u00fasica en tendencia, etc.<\/span><\/p>\n<p class=\"Body\"><span lang=\"ES-TRAD\">&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit;\">Para los creadores de contenido se debe tomar en cuenta que como consecuencia del crecimiento de TikTok en los \u00faltimos dos a\u00f1os, la noci\u00f3n de lo que es un&nbsp;<\/span><i style=\"font-weight: inherit;\">influencer<\/i><span style=\"font-style: inherit; font-weight: inherit;\">&nbsp;ha evolucionado. Ahora no es necesario ser alguien con muchos seguidores, lo importante es tener un gran alcance. En la nueva econom\u00eda de distribuci\u00f3n de las redes sociales, la autoridad y el alcance reemplazar\u00e1n a los seguidores. Gracias a TikTok seguiremos viendo que el contenido m\u00e1s viral, popular y compartido puede venir de cualquier persona en cualquier parte del mundo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05855e2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"05855e2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/noticias\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La influencia de TikTok sobre el contenido y la forma de contar historias En septiembre de 2021, TikTok anunci\u00f3 en 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href=\"https:\/\/wp.interactioncr.com\/interactioncr\/category\/noticias\/\" rel=\"category tag\">noticias<\/a>","rttpg_excerpt":"La influencia de TikTok sobre el contenido y la forma de contar historias En septiembre de 2021, TikTok anunci\u00f3 en 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