{"id":3851,"date":"2022-11-01T17:59:22","date_gmt":"2022-11-01T17:59:22","guid":{"rendered":"https:\/\/wp.interactioncr.com\/interaction\/?p=1489"},"modified":"2022-11-01T17:59:22","modified_gmt":"2022-11-01T17:59:22","slug":"google-se-lanza-a-crear-publicidad-exterior","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/google-se-lanza-a-crear-publicidad-exterior\/","title":{"rendered":"Google se lanza a crear publicidad exterior"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3851\" class=\"elementor elementor-3851\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80413bd content_main elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80413bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac3b5b7\" data-id=\"ac3b5b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49c1d79 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"49c1d79\" data-element_type=\"widget\" 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tGoogle se lanza a crear publicidad exterior\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 256.3L7 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*\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Google se lanza a crear publicidad exterior<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"font-weight: 400;\">Pese a ser la modalidad de publicidad que carga con much\u00edsimos a\u00f1os sobre sus hombros, lo cierto es que la&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">publicidad exterior<\/a><\/strong><\/b>&nbsp;no se muestra agotada y, gracias a su excelente sinton\u00eda con las nuevas tecnolog\u00edas, puede presumir de una eficacia que parece realmente indestructible. Google es consciente de esto y por ello ha decidido incorporar la publicidad exterior digital a su plataforma de gesti\u00f3n integral de campa\u00f1as Display &amp; Video 360.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">De ahora en adelante quienes utilicen la plataforma Display &amp; Video 360 de Google, como las&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencias de publicidad<\/a><\/strong><\/b>, podr\u00e1n comprar&nbsp;<b><strong>espacios publicitarios<\/strong><\/b>&nbsp;en las pantallas digitales existentes en aeropuertos, paradas de autob\u00fas, centros comerciales, ascensores e incluso algunos taxis.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><h2 style=\"font-weight: 400;\">Las Agencias de publicidad<\/h2>\n<p style=\"font-weight: 400;\">Las&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencias de publicidad<\/a>&nbsp;<\/strong><\/b>y marcas anunciantes pueden amalgamar el poder emocional y los diferentes formatos de la publicidad exterior tradicional, con la eficiencia de los m\u00faltiples canales digitales. Apoy\u00e1ndose en un \u00fanico plan, los anunciantes pueden conectar con la gente mediante pantallas de todas las formas y tama\u00f1os.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">La integraci\u00f3n de la&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">publicidad exterior<\/a><\/strong><\/b>&nbsp;digital en la plataforma Display &amp; Video 360 resultar\u00e1 particularmente beneficiosa para las marcas anunciantes presentes en diferentes mercados que deseen conectar con audiencias m\u00e1s amplias, vali\u00e9ndose de un \u00fanico \u00abdashboard\u00bb.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><h2 style=\"font-weight: 500;\">La incursi\u00f3n de Google en la&nbsp;<b><strong>publicidad exterior<\/strong><\/b>&nbsp;fusiona la eficacia de este formato tradicional con la flexibilidad de la compra program\u00e1tica.<\/h2>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">Google Display &amp; Video 360, ha procedido a la integraci\u00f3n de plataformas de compra program\u00e1tica, enfocadas a la&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">publicidad exterior<\/a><\/strong><\/b>&nbsp;como Hivestack, Magnite, PlaceExchange, Str\u00f6er SSP, VIOOH y Vistar Media. Mediante estas plataformas los anunciantes tendr\u00e1n acceso a miles de pantallas operadas por ClearChannel, Intersection, JCDecaux, Lamar o Str\u00f6er en diferentes puntos de EEUU, Europa y pr\u00f3ximamente en Am\u00e9rica latina.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">Las marcas anunciantes pueden conectar con la gente bas\u00e1ndose en informaci\u00f3n contextual sobre el emplazamiento de las pantallas, al igual que en la publicidad exterior tradicional, pero con la flexibilidad y la facilidad de uso de la compra program\u00e1tica.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">El retailer brit\u00e1nico ASOS, ha sido uno de los primeros anunciantes en hincar el diente a las nuevas funcionalidades de&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">publicidad exterior<\/a><\/strong><\/b>&nbsp;de Display &amp; Video 360.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">La compa\u00f1\u00eda utiliz\u00f3 la plataforma de Google para seleccionar y comprar r\u00e1pidamente pantallas digitales de publishers como Intersection en Estados Unidos y JCDecaux en Reino Unido trav\u00e9s de la interfaz de Display &amp; Video 360.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">Con la campa\u00f1a de ASOS, se generaron alrededor de 22 millones de impresiones publicitarias en los dos pa\u00edses donde se desarroll\u00f3 la acci\u00f3n.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">Un estudio desarrollado tras el lanzamiento de la campa\u00f1a de ASOS concluy\u00f3 que la adici\u00f3n del inventario de&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">publicidad exterior digital<\/a><\/strong><\/b>&nbsp;a la acci\u00f3n se hab\u00eda traducido en un incremento del 14% en el \u00abbrand awareness\u00bb y en un crecimiento del 22% desde el punto de vista de la consideraci\u00f3n de marca.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">La incursi\u00f3n de Google display en el \u00e1mbito de la publicidad exterior, es una oportunidad para que muchas marcas que desean hacerse de un nicho en el mercado, den el primer paso para lograr que el p\u00fablico meta se sienta atra\u00eddo y fidelizado por sus productos.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">En&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/agencia\">Interaction<\/a><\/strong><\/b>, como&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de publicidad en Costa Rica<\/a>,<\/strong><\/b>&nbsp;nos mantendremos con el ideal de la innovaci\u00f3n y el avance con las nuevas tecnolog\u00edas para brindarle a nuestros clientes lo mejor y m\u00e1s moderno en el \u00e1mbito de la publicidad.<\/p>\n<p style=\"font-weight: 400;\">&nbsp;<b>Agencia Interaction<\/b>&nbsp;|&nbsp;<b>Publicidad Digital<\/b>&nbsp;|&nbsp;<b><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de Publicidad<\/a><\/b>&nbsp;|&nbsp;<a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">interaction.cr<\/a><\/p>\n<p style=\"font-weight: 400;\">Somos la&nbsp;<b><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de publicidad digital<\/a><\/b>&nbsp;m\u00e1s completa de Centroam\u00e9rica. Ofrecemos&nbsp;<b>Servicios de Publicidad Digital<\/b>. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los&nbsp;<b>servicios de Agencia de publicidad digital:<\/b>&nbsp;Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/Inbound Marketing.&nbsp;<\/p><h4><ul>\n<\/ul>\n<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pese a ser la modalidad de publicidad que carga con much\u00edsimos a\u00f1os sobre sus hombros, lo cierto es que la publicidad exterior no se muestra 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