{"id":3853,"date":"2022-11-01T19:50:35","date_gmt":"2022-11-01T19:50:35","guid":{"rendered":"https:\/\/wp.interactioncr.com\/interaction\/?p=1555"},"modified":"2022-11-01T19:50:35","modified_gmt":"2022-11-01T19:50:35","slug":"actualizacion-del-algoritmo-de-google-helpfull-content","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/actualizacion-del-algoritmo-de-google-helpfull-content\/","title":{"rendered":"Actualizaci\u00f3n del algoritmo de Google: Helpfull Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3853\" class=\"elementor elementor-3853\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tActualizaci\u00f3n del algoritmo de Google: Helpfull Content\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path 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0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__49c1d79\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6dca0 elementor-widget elementor-widget-heading\" data-id=\"2d6dca0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Actualizaci\u00f3n del algoritmo de Google: Helpfull Content<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"font-weight: 400;\">El pasado 18 de agosto, Google anunci\u00f3 una nueva&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">actualizaci\u00f3n del algoritmo<\/a><\/strong><\/b>, a la cual han llamado&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Helpful Content Update<\/a><\/strong><\/b>, o \u201cactualizaci\u00f3n de contenido \u00fatil\u201d. Esta actualizaci\u00f3n ha empezado a desplegarse este 25 de agosto.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">En este post resumir\u00e9 y explicar\u00e9 todo lo que se sabe por el momento de este update, que bien podr\u00edamos llamar \u00abpeople-first\u00bb, \u00abanti-AI\u00bb o \u201canti-contenido para SEO\u201d.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><h2 style=\"font-weight: 500;\">\u00bfQu\u00e9 ha dicho el gigante de Sillicon Valley?<\/h2>\n<p style=\"font-weight: 400;\">El anuncio oficial hecho por Google dice que, la&nbsp;<b><strong>actualizaci\u00f3n del algoritmo<\/strong><\/b>&nbsp;es parte de un esfuerzo m\u00e1s amplio para recompensar el contenido original y \u00fatil, hecho por y para humanos.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">Esto hace una referencia clara al contenido generado por las&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blogs\">Inteligencias Artificiales<\/a><\/strong><\/b>, que cada vez es m\u00e1s habitual. Pero, ojo, que esta actualizaci\u00f3n no se limitar\u00e1 a actuar contra el contenido generado autom\u00e1ticamente por las IA.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">Concretamente, la&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">actualizaci\u00f3n del algoritmo<\/a><\/strong><\/b>&nbsp;tratar\u00e1 de favorecer en los rankings al contenido que ofrezca una experiencia \u00fatil y satisfactoria a los usuarios, frente a otros contenidos que no est\u00e9n a la altura de los expectativas (contenido creado pensando en los motores de b\u00fasqueda, en lugar de en los usuarios).<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">Por ahora la&nbsp;<b><strong>actualizaci\u00f3n del algoritmo<\/strong><\/b>&nbsp;afectar\u00e1 solamente a p\u00e1ginas web en ingl\u00e9s. Est\u00e1 planeado que m\u00e1s adelante act\u00fae tambi\u00e9n sobre p\u00e1ginas en otros idiomas, pero para esto no hay una fecha concreta.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><h2 style=\"font-weight: 500;\">C\u00f3mo funciona el algoritmo: una se\u00f1al a nivel de todo el sitio<\/h2>\n<p style=\"font-weight: 400;\">La&nbsp;<b><strong>actualizaci\u00f3n del algoritmo<\/strong><\/b>&nbsp;supone una se\u00f1al a nivel de todo el sitio (site-wide). \u00bfQu\u00e9 quiere decir esto?<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">Si el algoritmo decide que el sitio tiene contenido poco \u00fatil para el tipo de usuarios, esto podr\u00eda afectar a los rankings de todas las p\u00e1ginas que contenga el sitio.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">En otras palabras, el contenido poco \u00fatil podr\u00eda hundir el tr\u00e1fico org\u00e1nico de las p\u00e1ginas del sitio que s\u00ed tengan contenido \u00fatil para los usuarios.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">De igual manera, seg\u00fan Google, si se elimina el contenido poco \u00fatil, podr\u00eda darse la recuperaci\u00f3n de todo el sitio.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">La recuperaci\u00f3n, tras corregir o eliminar el contenido poco \u00fatil, puede tardar unos cuantos meses en producirse, ya que el algoritmo deber\u00e1 corroborar que la ausencia de contenido poco \u00fatil es permanente.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">La&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">nueva&nbsp;actualizaci\u00f3n del algoritmo<\/a><\/strong><\/b>&nbsp;estar\u00e1 continuamente en funcionamiento, y de esta manera podr\u00e1 evaluar tanto sitios nuevos como sitios en activo desde hace tiempo.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">Google tambi\u00e9n ha explicado que la&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">nueva&nbsp;actualizaci\u00f3n del algoritmo<\/a><\/strong><\/b>&nbsp;no es una se\u00f1al binaria. Eso quiere decir que no es \u00ab\u00fatil \/ no \u00fatil\u00bb, sino que hay distintos grados de poca utilidad. Un sitio clasificado por el algoritmo como de gran cantidad de contenido poco \u00fatil experimentar\u00e1 un efecto negativo m\u00e1s fuerte que otro con menor cantidad.<\/p>\n<p style=\"font-weight: 400;\">\n<\/p><p style=\"font-weight: 400;\">En resumen, queda por ver c\u00f3mo ser\u00e1 la&nbsp;<b><strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">actualizaci\u00f3n del algoritmo de Google<\/a><\/strong><\/b>. \u00bfTendr\u00e1 un gran impacto en los rankings, como lo hizo Panda en su momento? \u00bfSer\u00e1 positivo para los usuarios?<\/p>\n<p style=\"font-weight: 400;\"><b>Agencia Interaction<\/b>&nbsp;|&nbsp;<b>Publicidad Digital<\/b>&nbsp;|&nbsp;<b><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de Publicidad<\/a><\/b>&nbsp;|&nbsp;<a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">interaction.cr<\/a><\/p>\n<p style=\"font-weight: 400;\">Somos la&nbsp;<b><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de publicidad digital<\/a><\/b>&nbsp;m\u00e1s completa de Centroam\u00e9rica. Ofrecemos&nbsp;<b>Servicios de Publicidad Digital<\/b>. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los&nbsp;<b>servicios de Agencia de publicidad digital:<\/b>&nbsp;Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/Inbound Marketing.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El pasado 18 de agosto, Google anunci\u00f3 una nueva actualizaci\u00f3n del algoritmo, a la cual han llamado Helpful Content Update, o \u201cactualizaci\u00f3n de contenido 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