{"id":3858,"date":"2022-11-11T15:34:28","date_gmt":"2022-11-11T15:34:28","guid":{"rendered":"https:\/\/interaction.cr\/?p=1748"},"modified":"2022-11-11T15:34:28","modified_gmt":"2022-11-11T15:34:28","slug":"que-es-la-analitica-digital-y-por-que-es-clave-para-las-agencias-de-marketing","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/que-es-la-analitica-digital-y-por-que-es-clave-para-las-agencias-de-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es la anal\u00edtica digital y por qu\u00e9 es clave para las Agencias de Marketing?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3858\" class=\"elementor elementor-3858\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21489de\" data-id=\"21489de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f5bab elementor-widget elementor-widget-image\" data-id=\"71f5bab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wp.interactioncr.com\/interactioncr\/wp-content\/uploads\/2022\/11\/Analitica-digital-y-las-agencias-de-marketing-1.jpg\" title=\"\" alt=\"\u00bfQu\u00e9 es la anal\u00edtica digital y por qu\u00e9 es clave para las Agencias de Marketing?\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80413bd content_main elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80413bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac3b5b7\" data-id=\"ac3b5b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00bfQu\u00e9 es la anal\u00edtica digital y por qu\u00e9 es clave para las Agencias de Marketing?\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 512\" 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9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__49c1d79\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6dca0 elementor-widget elementor-widget-heading\" data-id=\"2d6dca0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es la anal\u00edtica digital y por qu\u00e9 es clave para las Agencias de Marketing?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>La anal\u00edtica digital cierra el ciclo de las acciones desarrolladas por una <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>Agencia de Marketing Digital<\/strong><\/a> en un proyecto de campa\u00f1as durante un tiempo determinado.<\/p><p>\u00bfQu\u00e9 significa esto? Todo proyecto \u00a0o <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/servicios\">estrategia de marketing digital<\/a><\/strong>, empieza con una recopilaci\u00f3n inicial de datos, que marcar\u00e1n el progreso de las acciones a realizar y servir\u00e1n como punto cero de medici\u00f3n.<\/p><p>En funci\u00f3n del proyecto que se est\u00e9 desarrollando, necesitar\u00e1s medir esos datos de forma regular cada cierto tiempo. Un mes ser\u00eda lo m\u00e1ximo recomendable.<\/p><p>Gracias a la anal\u00edtica digital sabr\u00e1s si las acciones van hacia adelante sin inconvenientes y la <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/servicios\">estrategia de marketing<\/a><\/strong> est\u00e1 dando los resultados que se esperan.<\/p><h2 style=\"text-align: center;\"><strong>\u00bfCu\u00e1l es el objetivo de una anal\u00edtica digital?<\/strong><\/h2><p>A trav\u00e9s de los datos obtenidos, los especialistas de la <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de Marketing Digital<\/a><\/strong>, logran extraer conclusiones que ayudaran a tomar las decisiones sobre la estrategia de <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/agencia\"><strong>marketing digital<\/strong><\/a> que se ha desarrollado.<\/p><p>Gracias a los datos que brinda la interpretaci\u00f3n de la anal\u00edtica, se podr\u00e1 calcular el retorno de inversi\u00f3n (ROI) para la empresa que esas acciones han conseguido.<\/p><p>No se trata tanto de conocer cu\u00e1ntas visitas llegan al site, sino de interpretar qu\u00e9 les gusta a los usuarios en nuestra p\u00e1gina web o cu\u00e1les son los contenidos que generan m\u00e1s engagement. Es decir, los intereses de cada usuario que les mueven a visitar los perfiles sociales o web.<\/p><p>Y este valor a\u00f1adido que nos dan los n\u00fameros es el que nos permite, por ejemplo, redise\u00f1ar la usabilidad de una p\u00e1gina web o conocer cu\u00e1l es la red social en la que debemos poner mayor atenci\u00f3n.<\/p><p>Pero, sobre todo, nos ayuda a optimizar la estrategia online definida.<\/p><h2 style=\"text-align: center;\"><strong>\u00bfCu\u00e1les son los beneficios aporta la anal\u00edtica digital a tu marca?<\/strong><\/h2><p>Adem\u00e1s de lograr validar la <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/servicios\">estrategia de publicidad<\/a><\/strong> implementada por la <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>Agencia de Marketing Digital<\/strong><\/a>, la anal\u00edtica digital le permitir\u00e1 detectar otras particularidades que afectan a la mejora de la marca.<\/p><ul><li><strong>Mejora la usabilidad de la web.<\/strong><\/li><\/ul><p>Con la anal\u00edtica web podr\u00e1s detectar las p\u00e1ginas que est\u00e9n generando una mala experiencia de usuario.<\/p><ul><li><strong>Mejora las valoraciones financieras de la compa\u00f1\u00eda.<\/strong><\/li><\/ul><p>Estudiando los datos suministrados de la anal\u00edtica digital de la pagina web, puedes evitar realizar inversiones err\u00f3neas que no son deseados o buscados por el publico meta.<\/p><ul><li><strong>Te permite conocer el ROI.<\/strong><\/li><\/ul><p>Valorando el costo que tiene cada una de las acciones de las <strong>estrategias de marketing <\/strong>que realizan en la web, en las redes sociales y en las APP\u2019s, se podr\u00e1 calcular el beneficio real que obtenemos de ellas.<\/p><ul><li><strong>Identificar los h\u00e1bitos de consumo de los usuarios.<\/strong><\/li><\/ul><p>Este punto es muy valioso ya que, gracias a \u00e9l, se puede incrementar las ventas de un determinado producto o servicio.<\/p><ul><li><strong>Ayuda a conocer mejor al nuestro target.<\/strong><\/li><\/ul><p>Con la anal\u00edtica digital de las redes sociales y web se podr\u00e1 saber el navegador que utilizan, las horas de conexi\u00f3n, los dispositivos m\u00f3viles que prefieren, etc.<\/p><ul><li><strong>Mejora el SEO.<\/strong><\/li><\/ul><p>Google Analytics nos muestra los keywords por las que los usuarios han encontrado y visitado un sitio web y sus paginas internas.<\/p><ul><li><strong>Mejora la eficiencia de las acciones de marketing.<\/strong><\/li><\/ul><p>Igual que el SEO, la anal\u00edtica digital nos dar\u00e1 las pistas que necesitamos para realizar las campa\u00f1as de marketing digital en sus diferentes \u00e1mbitos.<\/p><ul><li><b>Nos dice cu\u00e1les son los intereses de los usuarios por la marca.<\/b><\/li><\/ul><p>Midiendo las interacciones en las redes sociales de los usuarios y seguidores, podremos saber el engagement con los usuarios.<\/p><p><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/agencia\"><strong>Agencia Interaction<\/strong><\/a> | <strong>Publicidad Digital<\/strong> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>Agencia de Publicidad<\/strong><\/a> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>interaction.cr<\/strong><\/a><\/p><p>Somos la <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>agencia de publicidad digital<\/strong><\/a> m\u00e1s completa de Centroam\u00e9rica.<\/p><p>Ofrecemos Servicios de Publicidad y Marketing Digital. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los servicios de <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>Agencia de publicidad y marketing<\/strong> <strong>digital<\/strong><\/a>: Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/SEM e Inbound Marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La anal\u00edtica digital cierra el ciclo de las acciones desarrolladas por una Agencia de Marketing Digital en un proyecto de campa\u00f1as durante un tiempo 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