{"id":3867,"date":"2022-11-16T21:01:18","date_gmt":"2022-11-16T21:01:18","guid":{"rendered":"https:\/\/interaction.cr\/?p=2072"},"modified":"2022-11-16T21:01:18","modified_gmt":"2022-11-16T21:01:18","slug":"de-que-manera-la-podemos-incorporar-la-realidad-aumentada-a-nuestra-estrategia-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/de-que-manera-la-podemos-incorporar-la-realidad-aumentada-a-nuestra-estrategia-de-marketing-digital\/","title":{"rendered":"\u00bfDe qu\u00e9 manera la podemos incorporar  la realidad aumentada a nuestra estrategia de marketing digital?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3867\" class=\"elementor elementor-3867\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00bfDe qu\u00e9 manera la podemos incorporar  la realidad aumentada a nuestra estrategia de marketing digital?\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 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9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__49c1d79\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6dca0 elementor-widget elementor-widget-heading\" data-id=\"2d6dca0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">\u00bfDe qu\u00e9 manera la podemos incorporar  la realidad aumentada a nuestra estrategia de marketing digital?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>La <strong>realidad aumentada<\/strong>, es una tecnolog\u00eda que superpone elementos del entorno digital\/virtual con nuestra realidad, utilizando im\u00e1genes, textos y sonidos \u00bfDe qu\u00e9 manera la podemos incorporar \u00a0la realidad aumentada a nuestra estrategia de <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">marketing digital<\/a><\/strong>?<\/p><p>Vivimos en un mundo cada vez m\u00e1s conectado y evolucionado tecnol\u00f3gicamente, el \u00fanico camino posible es evolucionar junto a \u00e9l.<\/p><h2><strong>\u00bfDe qu\u00e9 se trata cuando hablamos de realidad aumentada?<\/strong><\/h2><p>La <strong>realidad aumentada<\/strong> es una tecnolog\u00eda que superpone elementos del entorno virtual con el mundo real, utilizando im\u00e1genes, textos y sonido. Es decir, permite mostrar el mundo real en un dispositivo tecnol\u00f3gico, a\u00f1adiendo informaci\u00f3n digital y ofreciendo al usuario interacciones con todo tipo de formas y objetos digitales.<\/p><p><strong>\u00bfPor qu\u00e9 realidad aumentada?<\/strong><\/p><p>Porque expande la realidad que podemos ver en nuestros dispositivos a trav\u00e9s de la c\u00e1mara, agreg\u00e1ndole informaci\u00f3n adicional de manera virtual, creando as\u00ed una realidad aumentada en tiempo real.<\/p><p>Otro de los ejemplos m\u00e1s significativos sobre RA est\u00e1 en las redes sociales, lo encontramos en Instagram, que superpone efectos y filtros digitales sobre el rostro de las personas en tiempo real para crear el <em>efecto de realidad aumentada<\/em>.<\/p><p>Incluso Google Maps ha implementado RA a trav\u00e9s de su funci\u00f3n Live View.<\/p><h2>Realidad aumentada vs Realidad Virtual<\/h2><p>No confundamos la<strong> realidad aumentada<\/strong> (RA) con <strong>realidad virtual<\/strong> (RV).<\/p><p>Mientras que la RV crea un entorno totalmente digital y virtual, en la RA se combina el entorno real agregando informaci\u00f3n digital.<\/p><h2>\u00bfC\u00f3mo implementar la Realidad aumentada?<\/h2><p>Si bien es cierto que usualmente llegamos a asociar RA al mundo del entretenimiento, esta tecnolog\u00eda se puede usar para otros \u00e1mbitos y por supuesto al <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">marketing digital<\/a><\/strong>.<\/p><p>En estos tiempos, no se trabaja \u00fanicamente por ganarse un nicho bien posicionado en el mercado, sino por mantenerse en el mismo. La experiencia de los usuarios es un valor agregado importante para lograr una mayor fidelidad de nuestros clientes.<\/p><p>Mejorar la experiencia de nuestro usuario, mejorar\u00e1 la percepci\u00f3n que tiene de nuestro producto y aumentar\u00e1 su engagement o nivel de compromiso y en consecuencia la fidelizaci\u00f3n del cliente con nuestra marca. Para lograr esto, es crucial pensar en el <strong>Mobile marketing<\/strong>.<\/p><h2>Mobile marketing y la realidad aumentada<\/h2><p>En un mundo donde crece potencialmente el acceso a los smartphones, y las compras por este canal, resulta esencial invertir en <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">marketing digital<\/a> <\/strong>orientado hacia los dispositivos m\u00f3viles.<\/p><p>El Mobile marketing busca explotar las funciones de los dispositivos m\u00f3viles para generar una mayor y mejor interacci\u00f3n entre los usuarios y los sitios web o apps.<\/p><p>Uno de los ejemplos de RA aplicada al marketing son los c\u00f3digos QR, d\u00f3nde escaneando con la c\u00e1mara un c\u00f3digo impreso, podr\u00e1s ingresar al contenido virtual con texto, im\u00e1genes o enlaces de cualquier tipo, como cat\u00e1logos interactivos.<\/p><h2>Impacto de la Realidad Aumentada<\/h2><p>El creciente aumento de las ventas\u00a0 v\u00eda online debido a la pandemia y a las restricciones, as\u00ed como el aumento del teletrabajo, han generado nuevas maneras de consumo por parte de los usuarios. Tanto es as\u00ed que las marcas deber\u00e1n prestar la m\u00e1xima atenci\u00f3n en los canales digitales y virtuales, adem\u00e1s de la interacci\u00f3n de los consumidores con ellos.<\/p><p>Por lo tanto, invertir en un buen sitio web que se diferencia de la competencia y que permita mejorar la experiencia del usuario (UX) a trav\u00e9s de la interacci\u00f3n, ser\u00e1 estar un paso por delante en el futuro.<\/p><p>CONCLUSIONES<\/p><p>Est\u00e1 claro que el mundo virtual y la tecnolog\u00eda van de la mano e imponen en este mundo nuevos h\u00e1bitos de consumo que llegaron para quedarse. Esta nueva realidad ser\u00e1 la tendencia y se convertir\u00e1 en nuevo desaf\u00edo para este 2022, que har\u00e1 que nos diferenciemos del resto de competidores.<\/p><p>Es evidente que, en un futuro pr\u00f3ximo, la Realidad Aumentada ser\u00e1 imprescindible para generar satisfacci\u00f3n en los usuarios y cada vez, necesitar\u00e1 mayor personalizaci\u00f3n para lograr la fidelizaci\u00f3n que buscamos en los clientes.<\/p><p>En <strong>Interaction<\/strong>, vamos de la mano con la innovaci\u00f3n y las nuevas tecnolog\u00edas en el \u00e1rea de <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">marketing digital<\/a>,<\/strong> donde nuestros profesionales, buscan estar a la vanguardia, ayudados por toda esta nueva ola de estrategias digitales para el beneficio de nuestros clientes.<\/p><p><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/agencia\">Agencia Interaction<\/a> | <strong>Publicidad Digital<\/strong> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de Publicidad<\/a> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">interaction.cr<\/a><\/p><p>Somos la <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de publicidad digital<\/a> m\u00e1s completa de Centroam\u00e9rica.<\/p><p>Ofrecemos Servicios de Publicidad y Marketing Digital. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los servicios de <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de publicidad y marketing digital<\/a>: Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/SEM e Inbound Marketing.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfDe qu\u00e9 manera la podemos incorporar  la realidad aumentada a nuestra estrategia de marketing 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