{"id":3870,"date":"2022-11-18T17:45:44","date_gmt":"2022-11-18T17:45:44","guid":{"rendered":"https:\/\/interaction.cr\/?p=2101"},"modified":"2022-11-18T17:45:44","modified_gmt":"2022-11-18T17:45:44","slug":"posicionamiento-seo-y-ux-los-pilares-de-las-estrategias-digitales","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/posicionamiento-seo-y-ux-los-pilares-de-las-estrategias-digitales\/","title":{"rendered":"Posicionamiento SEO y UX: Los pilares de las estrategias digitales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3870\" class=\"elementor elementor-3870\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21489de\" data-id=\"21489de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f5bab elementor-widget elementor-widget-image\" data-id=\"71f5bab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/wp.interactioncr.com\/interactioncr\/wp-content\/uploads\/2022\/11\/seo-y-ux.jpg\" title=\"\" alt=\"As\u00ed el posicionamiento SEO gan\u00f3 un hermano: el UX (USER EXPERIENCE). 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tPosicionamiento SEO y UX: Los pilares de las estrategias digitales\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 512\" 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9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__49c1d79\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6dca0 elementor-widget elementor-widget-heading\" data-id=\"2d6dca0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Posicionamiento SEO y UX: Los pilares de las estrategias digitales<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Dentro de las <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>agencias de publicidad<\/strong><\/a><strong> y marketing<\/strong> y sus departamentos de <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/servicios\"><strong>posicionamiento SEO<\/strong><\/a> saben que estar entre las primeras posiciones de los buscadores fue sin\u00f3nimo de usar repetidamente palabras clave y realizar un link building agresivo, enfocado \u00fanicamente en la cantidad de enlaces.<\/p><p>Sin embargo, los recientes cambios en los algoritmos y en el comportamiento de los usuarios en la web, han sacudido la estrategia y hecho con que las <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>agencias de publicidad<\/strong><\/a> salieran de su zona de confort.<\/p><p>As\u00ed el <strong>posicionamiento<\/strong> <strong>SEO <\/strong>gan\u00f3 un hermano: el <strong>UX (USER EXPERIENCE)<\/strong>. En este post, veremos c\u00f3mo los dos se combinan para retener a usuarios y hacer que su experiencia en un sitio web sea altamente satisfactoria.<\/p><h2 style=\"text-align: center;\"><strong>SEO y UX: \u00bfde qu\u00e9 se tratan estos conceptos?<\/strong><\/h2><p>Para que profundicemos en el v\u00ednculo entre el <strong>SEO<\/strong> y el <strong>UX<\/strong>, primero te explicar\u00e9 los conceptos de forma individual para que entiendas mejor hacia d\u00f3nde vamos.<\/p><h2 style=\"text-align: center;\"><strong>SEO (Search Engine Optimization)<\/strong><\/h2><p>El <strong><em>Search Engine Optimization<\/em><\/strong>, o en espa\u00f1ol, <strong><em>Optimizaci\u00f3n para Motores de B\u00fasqueda<\/em><\/strong>, abarca una serie de acciones aplicadas en p\u00e1ginas web para alcanzar buenas posiciones en la lista de resultados de los buscadores.<\/p><p>El <strong>SEO<\/strong> enfoca sus esfuerzos en influenciar a la <strong>inteligencia artificial<\/strong> responsable de analizar y evaluar la calidad de los sitios web para indexar y clasificarlo en las p\u00e1ginas de resultados.<\/p><p>Este an\u00e1lisis basa sus resultados seg\u00fan varias caracter\u00edsticas t\u00e9cnicas, como la optimizaci\u00f3n de las palabras y frases clave, el n\u00famero de enlaces entrantes y salientes, URLs amigables, etc, y la caracter\u00edsticas de usabilidad, como el formato del contenido, tiempo de carga de la p\u00e1gina, si cuenta con un dise\u00f1o responsivo, entre otros.<\/p><h2 style=\"text-align: center;\"><strong>UX (User Experience)<\/strong><\/h2><p>El <strong>User Experience<\/strong> lleva sus acciones centralizadas en el usuario. Todo gira en torno de la experiencia que las personas tienen al interactuar con un producto, servicio o marca en su p\u00e1gina web, desde un computador hasta un tel\u00e9fono inteligente.<\/p><p>\u00bfC\u00f3mo reaccionan los usuarios al pasar por una determinada experiencia? \u00bfDe qu\u00e9 forma se puede mejorar para que sea mucho m\u00e1s agradable? Estas son las principales preguntas que la disciplina tiene como efecto responder.<\/p><p>A trav\u00e9s del <strong>User Experience<\/strong>, las empresas y marcas buscan solucionar los problemas de sus usuarios mediante una interfaz funcional y, al mismo tiempo, amigable y atractiva en t\u00e9rminos de accesibilidad, dise\u00f1o y contenido.<\/p><h2 style=\"text-align: center;\"><strong>\u00bfPor qu\u00e9 el SEO y UX se unen en una estrategia de posicionamiento web?<\/strong><\/h2><p>Si algo ha quedado muy evidente en el SEO actualmente, es que no se trata de tecnolog\u00eda, sino de personas.<\/p><p>Los profesionales en SEO que colaboran en las <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>agencias de publicidad<\/strong><\/a>, han percibido que, gradualmente, los buscadores fijaron su enfoque hacia el comportamiento de los usuarios para entender qu\u00e9 es lo que realmente les proporciona valor, preocup\u00e1ndose en ofrecer a sus usuarios la mejor experiencia posible.<\/p><p><strong>Conclusi\u00f3n<\/strong><\/p><p>La verdad es una sola: si quieres complacer a los buscadores web, debes complacer a los usuarios, y es precisamente por este motivo que el <strong>SEO<\/strong> y <strong>User Experience<\/strong> van de la mano para crear una experiencia \u00fanica y exitosa.<\/p><p>No olvides de que en esta estrategia, todo se trata de realizar pruebas y de conocer a tu p\u00fablico de manera profunda.<\/p><p>Cuanto m\u00e1s esfuerzo le pongas a trabajar en los peque\u00f1os detalles y en la usabilidad de su sitio web, mayor es la probabilidad de que encantes a los usuarios de su marca.<\/p><p><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/agencia\">Agencia Interaction<\/a> | <strong>Publicidad Digital<\/strong> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de Publicidad<\/a> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">interaction.cr<\/a><\/p><p>Somos la <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de publicidad digital<\/a> m\u00e1s completa de Centroam\u00e9rica.<\/p><p>Ofrecemos Servicios de Publicidad y Marketing Digital. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los servicios de <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de publicidad y marketing digital<\/a>: Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/SEM e Inbound Marketing.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con la publicidad interactiva, se podr\u00e1 conectar mucho mejor su marca con su audiencia y aumentar los niveles de fidelizaci\u00f3n de los clientes potenciales. <\/p>\n","protected":false},"author":1,"featured_media":3731,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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