{"id":3873,"date":"2022-11-22T15:16:05","date_gmt":"2022-11-22T15:16:05","guid":{"rendered":"https:\/\/interaction.cr\/?p=2131"},"modified":"2022-11-22T15:16:05","modified_gmt":"2022-11-22T15:16:05","slug":"marketing-y-el-mundial-2022-como-evitar-violar-la-propiedad-intelectual-de-fifa","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/marketing-y-el-mundial-2022-como-evitar-violar-la-propiedad-intelectual-de-fifa\/","title":{"rendered":"Marketing y el Mundial 2022 \u00bfC\u00f3mo evitar violar la propiedad intelectual de FIFA?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3873\" class=\"elementor elementor-3873\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" 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src=\"https:\/\/wp.interactioncr.com\/interactioncr\/wp-content\/uploads\/2022\/11\/marketing-y-el-mundial.jpg\" title=\"\" alt=\"Es com\u00fan que las marcas junto con las agencias de Marketing aprovechen para crear estrategias de marketing y publicidad enfocadas a la competencia\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80413bd content_main elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80413bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac3b5b7\" data-id=\"ac3b5b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tMarketing y el Mundial 2022 \u00bfC\u00f3mo evitar violar la propiedad intelectual de FIFA?\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 256.3L7 120.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0L313 86.3c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.4 9.5-24.6 9.5-34 .1zm34 192l136-136c9.4-9.4 9.4-24.6 0-33.9l-22.6-22.6c-9.4-9.4-24.6-9.4-33.9 0L160 352.1l-96.4-96.4c-9.4-9.4-24.6-9.4-33.9 0L7 278.3c-9.4 9.4-9.4 24.6 0 33.9l136 136c9.4 9.5 24.6 9.5 34 .1z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__49c1d79\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6dca0 elementor-widget elementor-widget-heading\" data-id=\"2d6dca0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Marketing y el Mundial 2022 \u00bfC\u00f3mo evitar violar la propiedad intelectual de FIFA?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Es com\u00fan que las marcas junto con las <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencias de Marketing<\/a><\/strong> aprovechen para crear estrategias de marketing y publicidad enfocadas a la competencia, pero se debe tener cuidado de no violar los derechos de propiedad intelectual de FIFA.<\/p><p>Este mundial, con sede en Qatar, la Copa de este a\u00f1o ya cuenta con los patrocinadores oficiales y algunas reglas que toda marca debe observar si no es uno de ellos y no quiere ser demandado. Estas directrices se han recopilado en la Gu\u00eda de propiedad intelectual de la FIFA.<\/p><p>Pero, si las marcas y las <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencias de Marketing<\/a><\/strong> quieren llamar la atenci\u00f3n de las personas para aumentar las ventas, compartiremos lo que su marca puede o no hacer en estrategias publicitarias.<\/p><h2 style=\"text-align: center;\">Elementos protegidos por FIFA<\/h2><p>Antes de comenzar a crear <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/servicios\">estrategias y campa\u00f1as de marketing<\/a><\/strong> centradas en el mundial, nos debemos asegurar de saber exactamente qu\u00e9 no debemos hacer para no recibir una expulsi\u00f3n directa .<\/p><p>Hay elementos, como nombres, s\u00edmbolos e incluso tipograf\u00edas, que tienen derecho de uso exclusivo de la FIFA. Por lo tanto, solo pueden ser utilizados con fines comerciales por la Federaci\u00f3n y los patrocinadores oficiales del evento.<\/p><p>Algunos Elementos protegidos:<\/p><ol><li>\u201cFIFA World Cup Qatar 2022\u2122\u201d<\/li><li>\u201cCopa Mundial de la FIFA\u2122\u201d<\/li><li>\u201cFIFA\u201d<\/li><li>\u201cCopa del Mundo\u201d o \u201cCopa del Mundo 2022\u201d<\/li><li>\u201cQatar 2022\u2122\u201d<\/li><li>Emblema, eslogan o cartel oficial<\/li><li>Imagen o nombre oficial de la mascota<\/li><li>Imagen oficial del trofeo<\/li><li>Marcas y logotipos de la FIFA<\/li><\/ol><p>La lista es larga y algunas \u00a0de estas expresiones pueden generar muchas dudas, como el uso de \u201c2022\u201d. Pero es mejor evitarlo por completo, que correr el riesgo de ser notificado por la justicia.<\/p><h2 style=\"text-align: center;\">Aplicar la creatividad durante la Copa del Mundo<\/h2><p>Aprovechar el momento del campeonato, es una buena oportunidad para destacar, pero requiere mucha creatividad. A continuaci\u00f3n, daremos algunos consejos para crear estrategias en la Copa y meter un golazo.<\/p><h3 style=\"text-align: center;\">Usar los colores de su Selecci\u00f3n Nacional<\/h3><p>El uso de los colores es una forma de entrar en el estado de \u00e1nimo del torneo y principalmente, del p\u00fablico meta. Se pueden usar en la p\u00e1gina de inicio de su sitio web o aplicaci\u00f3n, en las piezas gr\u00e1ficas de redes sociales y en materiales promocionales. Lo \u00fanico que debes observar es, c\u00f3mo incluir estos tonos en tu comunicaci\u00f3n sin da\u00f1ar la identidad de la marca.<\/p><h3 style=\"text-align: center;\">Usa a todos los equipos participantes a la conversaci\u00f3n<\/h3><p>Son muchos pa\u00edses que participan en la Copa y las campa\u00f1as de publicidad pueden usarse para crear promociones dirigidas al p\u00fablico meta fan\u00e1tica del f\u00fatbol.<\/p><h3 style=\"text-align: center;\">Uso de expresiones futbol\u00edsticas<\/h3><p>Las expresiones utilizadas en el f\u00fatbol se pueden explorar y usar en <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/servicios\">estrategias de Marketing<\/a> que quieran aprovechar el evento para generar m\u00e1s leads o ventas. Expresiones como \u00f3le, coros, golazo, entre otras, pueden formar parte de textos publicitarios creativos, t\u00edtulos de art\u00edculos y pie de foto de publicaciones en redes sociales.<\/p><p><strong>El consejo del capit\u00e1n: ponga en juego todos los materiales<\/strong><\/p><p>Las experiencias interactivas pueden dar sus frutos en las campa\u00f1as publicitarias de temporada y esto, es un servicio que las <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencias de marketing<\/a><\/strong> le podr\u00e1n ayudar. Y cuando hablamos de un evento como este, las opciones se multiplican. Cuestionarios con curiosidades, p\u00e1ginas con productos \u00a0previamente seleccionados para fan\u00e1ticos y juegos para armar un equipo, son algunos ejemplos de materiales que brindan interacci\u00f3n y atraen a los usuarios.<\/p><p>Independientemente de lo que elija al planificar una campa\u00f1a de publicidad, piense en c\u00f3mo ser\u00e1 \u00fatil para su persona y c\u00f3mo contribuir\u00e1 a sus <strong>objetivos de Marketing<\/strong>.<\/p><p><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/agencia\">Agencia Interaction<\/a> | <strong>Publicidad Digital<\/strong> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de Publicidad<\/a> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">interaction.cr<\/a><\/p><p>Somos la <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de publicidad digital<\/a> m\u00e1s completa de Centroam\u00e9rica.<\/p><p>Ofrecemos Servicios de Publicidad y Marketing Digital. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los servicios de <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de publicidad y marketing digital<\/a>: Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/SEM e Inbound Marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Es com\u00fan que las marcas junto con las agencias de Marketing aprovechen para crear estrategias de marketing y publicidad enfocadas a la competencia.<\/p>\n","protected":false},"author":1,"featured_media":3734,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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