{"id":3878,"date":"2022-11-25T20:51:08","date_gmt":"2022-11-25T20:51:08","guid":{"rendered":"https:\/\/interaction.cr\/?p=2190"},"modified":"2022-11-25T20:51:08","modified_gmt":"2022-11-25T20:51:08","slug":"la-agencia-de-marketing-digital-y-sus-relacion-con-los-clientes","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/la-agencia-de-marketing-digital-y-sus-relacion-con-los-clientes\/","title":{"rendered":"La Agencia de marketing digital y sus relaci\u00f3n con los clientes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3878\" class=\"elementor elementor-3878\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tLa Agencia de marketing digital y sus relaci\u00f3n con los clientes\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 256.3L7 120.3c-9.4-9.4-9.4-24.6 0-33.9l22.6-22.6c9.4-9.4 24.6-9.4 33.9 0l96.4 96.4 96.4-96.4c9.4-9.4 24.6-9.4 33.9 0L313 86.3c9.4 9.4 9.4 24.6 0 33.9l-136 136c-9.4 9.5-24.6 9.5-34 .1zm34 192l136-136c9.4-9.4 9.4-24.6 0-33.9l-22.6-22.6c-9.4-9.4-24.6-9.4-33.9 0L160 352.1l-96.4-96.4c-9.4-9.4-24.6-9.4-33.9 0L7 278.3c-9.4 9.4-9.4 24.6 0 33.9l136 136c9.4 9.5 24.6 9.5 34 .1z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__49c1d79\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6dca0 elementor-widget elementor-widget-heading\" data-id=\"2d6dca0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">La Agencia de marketing digital y sus relaci\u00f3n con los clientes<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>El \u00e9xito de una <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de marketing digital<\/a><\/strong> con los clientes se vuelve din\u00e1mico para las marcas que buscan desde los servicios de <em>content marketing<\/em>, hasta anal\u00edticas predictivas para sus estrategias digitales.<\/p><p>Sin embargo, se requiere mucho m\u00e1s que buenas conexiones de venta y un grupo de\u00a0 creativos excelentes para hacer que funcione bien esa relaci\u00f3n entre el cliente y su <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de marketing digital<\/a><\/strong>.<\/p><p>No existen atajos para una buena relaci\u00f3n entre una agencia y el cliente, sin embargo, algunos de los mejores consejos son los siguientes:<\/p><p>Hay 4 razones por las que un cliente abandone una agencia.<\/p><ul><li>Lo primero se debe al cambio de liderazgo en el cliente.<\/li><li>El segundo se enfoca que obtener resultados negativos por un mal manejo de la cuenta.<\/li><li>El tercero es por las relaciones personales entre agencia\/cliente.<\/li><li>Por \u00faltimo que la agencia no haya cumplido con los objetivos plateados por el contratante.<\/li><\/ul><p>No todas estas \u00e1reas son controlables, pero algunas s\u00ed lo son, por esto es importante tener y estar en sinton\u00eda y\u00a0 siempre comunicados para que funcione la relaci\u00f3n entre cliente y su <strong>agencia de marketing digital<\/strong>.<\/p><h2 style=\"text-align: center;\">\u00bfCu\u00e1les son las principales causas de los problemas entre una agencia de marketing digital y su cliente?<\/h2><p>Generalmente, cada lado ve su parte del trato de manera distinta. En 2 de 3 relaciones entre los clientes y su <strong>agencia de marketing digital<\/strong>, la percepci\u00f3n del negocio es muy distinta.<\/p><p>Las <strong>agencias de marketing digital<\/strong> con los reviews m\u00e1s fuertes y positivos de parte de sus clientes estaban caracterizadas por ofrecer un excelente servicio, estrategia y capacidades creativas, con un mayor voto en su servicio.<\/p><h2 style=\"text-align: center;\">\u00bfQu\u00e9 puede hacer una agencia de marketing digital y<\/h2><h2 style=\"text-align: center;\">su cliente para mejorar su relaci\u00f3n?<\/h2><p>Lo m\u00e1s importante es poner la relaci\u00f3n laboral primero. Crear relaciones fuertes y asegurarse de hacer sentir a la gente valiosa. Tambi\u00e9n, se recomienda recolectar \u00a0los \u201cfeedback\u201d mutuamente entre la <strong>agencia de marketing digital<\/strong> y su clientes y as\u00ed llevar rutinas que beneficien la comunicaci\u00f3n.<\/p><p>Por eso es de vital importancia conocer cuando un cliente no est\u00e1 siendo directo y quiere algo, para poder ir al grano y negociar con ellos. Es favorable desarrollar una forma de capturar el feedback de mucha calidad respecto a lo que m\u00e1s importa, como son los resultados del programa y de la relaci\u00f3n entre ambos.<\/p><p>Hay muchos impactos positivos cuando se trata de hacer una relaci\u00f3n de 360\u00b0 entre el cliente y la agencia. Para los clientes, compartir y capturar el feedback es alentador para el crecimiento del negocio, mejora el tri\u00e1ngulo de creativo con el servicio y estrategia de parte de la agencia de marketing digital.<\/p><p>Una <strong>agencia de marketing digital<\/strong> necesita y debe ser m\u00e1s estrat\u00e9gica en c\u00f3mo manejan su relaci\u00f3n con los clientes. Mirar m\u00e1s all\u00e1 de las t\u00e1cticas del diario y el manejo de las estrategias para poder visualizar c\u00f3mo una uni\u00f3n entre la agencia de marketing digital y el cliente.<\/p><p>Mejorar las relaciones no depende de las <strong>agencias de marketing digital<\/strong>, los clientes pueden mejorar la relaci\u00f3n laboral mejorando la direcci\u00f3n, dar briefs y feedbacks m\u00e1s claros y directos.<\/p><p>Las <strong>agencias de marketing digital<\/strong> que se enfocan tanto en servicio, estrategia y consulting, ser\u00e1n m\u00e1s valiosas para las marcas las contraten. Los clientes que den briefs excelentes, tendr\u00e1n un mejor retorno de inversi\u00f3n de parte de la <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de marketing digital.<\/a><\/strong><\/p><p>Somos <strong>Interaction<\/strong>, la <strong>agencia de publicidad y marketing de Costa Rica.<\/strong><\/p><p><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/agencia\">Agencia Interaction<\/a> | <strong>Publicidad Digital<\/strong> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de Publicidad<\/a> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">interaction.cr<\/a><\/p><p>Somos la <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de publicidad digital<\/a> m\u00e1s completa de Centroam\u00e9rica.<\/p><p>Ofrecemos Servicios de Publicidad y Marketing Digital. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los servicios de <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de publicidad y marketing digital<\/a>: Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/SEM e Inbound Marketing.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El \u00e9xito de una agencia de marketing digital con los clientes se vuelve din\u00e1mico para las marcas que buscan desde los servicios de content marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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