{"id":3879,"date":"2022-11-25T22:11:09","date_gmt":"2022-11-25T22:11:09","guid":{"rendered":"https:\/\/interaction.cr\/?p=2196"},"modified":"2022-11-25T22:11:09","modified_gmt":"2022-11-25T22:11:09","slug":"que-es-el-marketing-movil","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/que-es-el-marketing-movil\/","title":{"rendered":"\u00bfQu\u00e9 es el Marketing m\u00f3vil?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3879\" class=\"elementor elementor-3879\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21489de\" data-id=\"21489de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71f5bab elementor-widget elementor-widget-image\" data-id=\"71f5bab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/wp.interactioncr.com\/interactioncr\/wp-content\/uploads\/2022\/11\/mobile-marketing.jpg\" class=\"attachment-full size-full wp-image-2197\" alt=\"Las agencias de publicidad est\u00e1n buscando la manera de incrementar la lealtad de sus clientes, y han tomado en cuenta potenciar el marketing m\u00f3vil.\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80413bd content_main elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80413bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac3b5b7\" data-id=\"ac3b5b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49c1d79 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00bfQu\u00e9 es el Marketing m\u00f3vil?\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 256.3L7 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*\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el Marketing m\u00f3vil?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Las <strong>agencias de publicidad<\/strong> est\u00e1n buscando la manera de incrementar la lealtad de sus clientes, y han tomado en cuenta potenciar el <strong>marketing m\u00f3vil<\/strong>. Los consumidores y p\u00fablicos meta, esperan poder participar con las marcas desde sus dispositivos m\u00f3viles.<\/p><p>Seg\u00fan estad\u00edsticas, el 62% de las personas que usan internet, lo hacen desde dispositivos m\u00f3viles. Adem\u00e1s, cada vez el ser humano se hace m\u00e1s adicto a estos aparatos: Aproximadamente, una persona revisa al d\u00eda su tel\u00e9fono unas 150 veces, dedicando\u00a0 unas 3 horas diarias al dispositivo. De esto trata el <strong>marketing m\u00f3vil<\/strong>.<\/p><p>Aunque no todas las marcas necesitan de una aplicaci\u00f3n m\u00f3vil para satisfacer la demanda de todos sus consumidores, s\u00ed es bueno tomar en cuenta y hacer las adecuaciones correctas para poder conectar de manera f\u00e1cil y r\u00e1pida con los clientes, ya que hoy en d\u00eda, las personas van a acceder a m\u00e1s informaci\u00f3n, mensajes y contenidos publicitarios de su marca a trav\u00e9s de los smartphone.<\/p><h2 style=\"text-align: center;\"><strong>El marketing m\u00f3vil como herramienta para la innovaci\u00f3n.<\/strong><\/h2><p>Entendemos los puntos b\u00e1sicos del <strong>marketing m\u00f3vil<\/strong>, como los mensajes de texto, los anuncios dentro de apps, las tiendas y sus aplicaciones, restaurantes y hasta de cupones, y los anuncios a trav\u00e9s del correo, pero \u00bfqu\u00e9 es lo que no hay que perder de foco para entender el amplio espectro de las nuevas tendencias del <strong>marketing m\u00f3vil<\/strong>?<\/p><p>Como en los bienes ra\u00edces, todo es ubicaci\u00f3n. Actualmente, aquellas <strong>agencias de publicidad <\/strong>que intentan tomar la vanguardia del <strong>marketing m\u00f3vil<\/strong>, est\u00e1n haciendo una apuesta fuerte por los servicios de geolocalizaci\u00f3n, usando el GPS de los Smartphones, para poder tener una aproximaci\u00f3n mayor a su p\u00fablico meta. En otras palabras, se basan en el lugar en donde\u00a0 se encuentran cada uno de sus usuarios.<\/p><h2 style=\"text-align: center;\">\u00bfC\u00f3mo lograr una estrategia de marketing m\u00f3vil acorde al tipo de negocio?<\/h2><p>La <strong>estrategia de marketing m\u00f3vil<\/strong> toma ventaja de la oportunidad \u00fanica que brinda un dispositivo m\u00f3vil:\u00a0 los canales que proporciona, as\u00ed como tambi\u00e9n la inmediatez y la interacci\u00f3n m\u00e1s personalizada.<\/p><p>Estos son los fundamentos que ayudar\u00e1n a construir una s\u00f3lida estrategia de\u00a0 marketing m\u00f3vil:<\/p><ul><li>Basa la estrategia de marketing m\u00f3vil en el compromiso de servir al usuario.<\/li><li>Define c\u00f3mo la estrategia de marketing m\u00f3vil ayudar\u00e1 a alcanzar los objetivos.<\/li><li>Explora los canales para tu marketing m\u00f3vil.<\/li><\/ul><p>\u00a0<\/p><p>La <strong>publicidad m\u00f3vil<\/strong> contin\u00faa siendo un complemento de suma importancia para otros canales m\u00e1s orientados a la participaci\u00f3n.<\/p><p>Los consumidores hoy en d\u00eda son mucho m\u00e1s digitales. Estos se vuelven m\u00e1s familiares y habituales al uso de la pantalla m\u00e1s peque\u00f1a para las actividades diarias. Google revel\u00f3\u00a0 en una encuesta que el n\u00famero de consultas de b\u00fasqueda en m\u00f3viles, ha sobrepasado las de las computadoras personales. Por eso, hacer un uso adecuado de las herramientas del <strong>marketing m\u00f3vil<\/strong> junto con la ayuda de una <strong>agencia de publicidad<\/strong> especializada en el mundo digital, le permitir\u00e1 llegar a donde su cliente est\u00e9 y ofrecerles un producto o servicio en el momento y lugar indicado.<\/p><p>Somos <strong>Interaction<\/strong>, la <strong>agencia de publicidad y marketing de Costa Rica<\/strong><\/p><p><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/agencia\">Agencia Interaction<\/a> | <strong>Publicidad Digital<\/strong> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de Publicidad<\/a> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">interaction.cr<\/a><\/p><p>Somos la <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">agencia de publicidad digital<\/a> m\u00e1s completa de Centroam\u00e9rica.<\/p><p>Ofrecemos Servicios de Publicidad y Marketing Digital. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los servicios de <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de publicidad y marketing digital<\/a>: Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/SEM e Inbound Marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las agencias de publicidad est\u00e1n buscando la manera de incrementar la lealtad de sus clientes, y han tomado en cuenta potenciar el marketing m\u00f3vil. 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