{"id":3885,"date":"2022-12-06T17:07:58","date_gmt":"2022-12-06T17:07:58","guid":{"rendered":"https:\/\/interaction.cr\/?p=2257"},"modified":"2022-12-06T17:07:58","modified_gmt":"2022-12-06T17:07:58","slug":"estrategias-de-marketing-en-twitch","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/estrategias-de-marketing-en-twitch\/","title":{"rendered":"Estrategias de marketing en Twitch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3885\" class=\"elementor elementor-3885\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 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\/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80413bd content_main elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80413bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac3b5b7\" data-id=\"ac3b5b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49c1d79 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"49c1d79\" data-element_type=\"widget\" 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tEstrategias de marketing en Twitch\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M143 256.3L7 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*\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Estrategias de marketing en Twitch<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>En el mundo de las <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">estrategias de marketing digital<\/a><\/strong> y la publicidad, los medios convencionales a\u00fan son una de las armas m\u00e1s potentes que existen y que las aplican muchas marcas, pero\u2026 \u00bfEl panorama est\u00e1 cambiando?<\/p><p>Twitch es una plataforma de streaming, perteneciente a Amazon, que apareci\u00f3 hace unos a\u00f1os en nuestras vidas. Sin embargo, hasta hace poco no se afirm\u00f3 como la gran revelaci\u00f3n que es. Actualmente no se puede ignorar su gran potencial para introducirlas en los planes de marketing.<\/p><h2 style=\"text-align: center;\">Conozcamos m\u00e1s de Twitch<\/h2><p>Twitch es una plataforma en la que streamers retransmiten en directo contenido dedicado a sus suscriptores. Se populariz\u00f3 hace poco, y los videojuegos eran los contenidos m\u00e1s comunes que aparec\u00edan en esta plataforma.\u00a0 Actualmente, existen todo tipo de canales: desde cocina, ASMR o charlas hasta los m\u00e1s frecuentes, los gameplays de los videojuegos m\u00e1s jugados del momento.<\/p><p>Dependiendo de las personas que est\u00e1n viendo un determinado canal, las suscripciones que tiene el streamer o incluso la interacci\u00f3n son factores de gran inter\u00e9s a la hora de definir una <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">estrategia de marketing digital<\/a><\/strong>.<\/p><h2 style=\"text-align: center;\">C\u00f3mo puede ayudar Twitch a la estrategia de marketing<\/h2><p>Llegados a este punto, surge una pregunta: \u00bfc\u00f3mo Twitch puede ayudar a que la estrategia de <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/servicios\">marketing digital<\/a><\/strong> tenga buenos resultados?<\/p><p>Existen diversas formas de realizar publicidad\/marketing en Twitch. Aqu\u00ed mostraremos las m\u00e1s comunes, as\u00ed como aquellas que te pueden ayudar a alcanzar los objetivos dentro de tu plan de marketing:<\/p><ol><li><strong><em>Anuncios en streaming<\/em><\/strong><\/li><li><strong><em>Contar con un partner\/sponsor<\/em><\/strong><\/li><li><strong><em>Uso del Influencer Marketing<\/em><\/strong><\/li><li><strong><em>Eventos<\/em><\/strong><\/li><\/ol><h2 style=\"text-align: center;\">Una nueva etapa est\u00e1 por llegar<\/h2><p>Siempre se ha comentado que con la llegada de las nuevas tecnolog\u00edas el mundo comenz\u00f3 a cambiar, y en el mundo del <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">marketing digital<\/a> y la publicidad<\/strong> no podr\u00eda ser menos.<\/p><p>Lo que conoc\u00edamos como actual, ha ido evolucionando hasta adaptarse a las necesidades y exigencias de los nuevos y crecientes p\u00fablicos objetivos, que pueden variar en funci\u00f3n de muchos factores.<\/p><p>Los medios y <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/servicios\">estrategias \u00a0de marketing<\/a><\/strong> convencionales quedar\u00e1n obsoletas, pues las nuevas generaciones apuestan por los nuevos medios que se adaptan mejor a sus necesidades en el \u00e1mbito digital.<\/p><p>Dicho esto, nos surgen algunas cuestiones: \u00bfqu\u00e9 nos depara este panorama? \u00bfQu\u00e9 ocurrir\u00e1 con los medios tradicionales?<\/p><p>Tan solo el tiempo nos mostrar\u00e1 la respuesta a estas y muchas otras preguntas.<\/p><p><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/agencia\"><strong>Agencia Interaction<\/strong><\/a> | <strong>Publicidad Digital<\/strong> | <strong>Agencia de Publicidad<\/strong> | <strong>interaction<\/strong><strong>.<\/strong><strong>cr<\/strong><\/p><p>Somos la <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>agencia de publicidad digital<\/strong><\/a> m\u00e1s completa de Centroam\u00e9rica.<\/p><p>Ofrecemos Servicios de Publicidad y Marketing Digital. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los servicios de <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">Agencia de publicidad y marketing digital<\/a><\/strong>: Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/SEM e Inbound Marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En el mundo de las estrategias de marketing digital y la publicidad, los medios convencionales a\u00fan son una de las armas m\u00e1s potentes que existen&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3744,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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