{"id":3893,"date":"2022-12-09T17:40:57","date_gmt":"2022-12-09T17:40:57","guid":{"rendered":"https:\/\/interaction.cr\/?p=2314"},"modified":"2022-12-09T17:40:57","modified_gmt":"2022-12-09T17:40:57","slug":"que-es-ux-writing-y-por-que-es-importante-para-los-proyectos-digitales","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/que-es-ux-writing-y-por-que-es-importante-para-los-proyectos-digitales\/","title":{"rendered":"\u00bfQu\u00e9 es UX writing y por qu\u00e9 es importante para los proyectos digitales?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3893\" class=\"elementor elementor-3893\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\t\u00bfQu\u00e9 es UX writing y por qu\u00e9 es importante para los proyectos digitales?\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 512\" 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9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__49c1d79\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6dca0 elementor-widget elementor-widget-heading\" data-id=\"2d6dca0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Nuevas Reglas de Juego en Marketing y Publicidad<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>La escritura enfocada en la <a href=\"http:\/\/interaction.cr\"><strong>experiencia de usuario<\/strong><\/a> (traducido queda el t\u00e9rmino UX writing) es la \u00faltima incorporaci\u00f3n al lenguaje o glosario de las <a href=\"http:\/\/interaction.cr\"><strong>agencias de publicidad<\/strong><\/a> digital. Pero\u2026 \u00bfqu\u00e9 significa?<\/p><p>El UX writing es la escritura en base a la <a href=\"http:\/\/interaction.cr\"><strong>experiencia de usuario<\/strong><\/a> y en su interacci\u00f3n con la web o app junto a las emociones creadas durante el proceso.<\/p><p>A veces, las explicaciones simples son las m\u00e1s complejas de entender. Por eso, aunque con anterioridad comentamos el significado de <strong><em>UX writing<\/em><\/strong> de forma un poco purista, seguro que existe a\u00fan el interrogante de que es y para que nos sirve.<\/p><p>La <strong>escritura UX<\/strong> basada en la <a href=\"http:\/\/interaction.cr\"><strong>experiencia de usuario<\/strong><\/a>\u00a0 se refiere a la escritura de los textos que gu\u00edan al usuario a trav\u00e9s de su interacci\u00f3n con la interfaz, ya sea web o en una aplicaci\u00f3n.<\/p><p>Pues si bien el copy writing tradicional tiene como objetivo persuadir al p\u00fablico meta para realizar una compra, en la <strong>escritura UX<\/strong> lo que se pretende es que interact\u00faes con la p\u00e1gina web o la app de la forma m\u00e1s sencilla posible.<\/p><p>Pero \u00bfest\u00e1n relacionados? Por supuesto, porque si la experiencia de usuario con la web es positiva, se crear\u00e1 una mejor predisposici\u00f3n a la hora de realizar la compra. Pero no olvides que son textos diferentes con objetivos diferentes.<\/p><h2>\u00bfQu\u00e9 debe saber el UX writer?<\/h2><ol><li><strong> Usuario<\/strong><\/li><\/ol><p>Se debe recalcar que para que un UX writer sepa c\u00f3mo guiar al usuario entre los procesos que va a llevar a cabo al interactuar con la web, tiene que conocer al m\u00e1ximo al usuario. Adem\u00e1s, debe saber cu\u00e1les son las emociones que la persona est\u00e1 experimentando en cada punto del proceso\u00a0 de lectura, visita y compra y c\u00f3mo hacer que sean lo m\u00e1s positivas posible.<\/p><ol start=\"2\"><li><strong> Contexto<\/strong><\/li><\/ol><ul><li>\u00bfQu\u00e9 acaba de hacer el usuario y cu\u00e1l debe ser su siguiente paso?<\/li><li>\u00bfCu\u00e1les son sus objetivos llevando a cabo estas acciones?<\/li><\/ul><p>El profesional en UX writing debe saber cu\u00e1l es la situaci\u00f3n exacta en la que est\u00e1 el usuario y la forma \u00f3ptima de explicarle lo que debe hacer para realizar el siguiente paso.<\/p><ol start=\"3\"><li><strong> Flujo<\/strong><\/li><\/ol><p>El UX writer debe conocer el flujo de las acciones de principio a fin para saber si es necesario incorporar elementos que ayuden a entender m\u00e1s el proceso para el usuario. Puede que, para mejorar la experiencia del usuario, sea preciso incorporar el n\u00famero de pasos que debe realizar a cabo la persona (Ejemplo: 1-Datos, 2-Forma de pago y env\u00edo, 3-Compra finalizada).<\/p><ol start=\"4\"><li><strong> Voz y tono<\/strong><\/li><\/ol><p>Aunque cada uno de los copies o microcopies se adapten al momento concreto de interacci\u00f3n del usuario, siempre deben respetar la voz y el tono de la marca.\u00a0 Se trata en realidad de respetar la personalidad hecha de la marca pero con una cierta flexibilidad para adaptarse a los diferentes momentos por los que pasa el usuario.<\/p><p>En conclusi\u00f3n, porque las personas que navegan por una p\u00e1gina web o utilizan una app son eso, personas. Y, al igual que a usted, les gusta tener claro c\u00f3mo se usa un software sin tener que leer muchas p\u00e1ginas de instrucciones complicadas. Al igual que usted, si algo les empieza a parecer tedioso o aburrido, lo dejan. Y, de nuevo al igual que usted, si no entienden algo, lo dan por perdido. No se juegan nada, solo tienen que buscar un servicio mejor en la competencia. No permita que eso pase.<\/p><p>Si necesita evaluar si su p\u00e1gina cuenta con una <strong>escritura UX<\/strong> basada en la <a href=\"http:\/\/interaction.cr\"><strong>experiencia de usuario<\/strong><\/a> correcta y clara, nosotros en <a href=\"http:\/\/interaction.cr\"><strong>Agencia Interaction<\/strong><\/a>, estamos a su disposici\u00f3n. Nuestro equipo de Posicionamiento web con amplio conocimiento y experiencia en UX le daremos la mano.<\/p><p><strong>Agencia Interaction<\/strong> | <strong>Publicidad Digital<\/strong> | <strong>Agencia de Publicidad<\/strong> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>interaction.cr<\/strong><\/a><\/p><p>Somos la <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>agencia de publicidad digital<\/strong><\/a> m\u00e1s completa de Centroam\u00e9rica.<\/p><p>Ofrecemos Servicios de Publicidad y Marketing Digital. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los servicios de <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>Agencia de publicidad y marketing digital<\/strong><\/a>: Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/SEM e Inbound Marketing.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El UX writing es la escritura en base a la experiencia de usuario y en su interacci\u00f3n con la web o app junto a las emociones creadas durante el proceso.<\/p>\n","protected":false},"author":1,"featured_media":3752,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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