{"id":3894,"date":"2022-12-16T16:03:44","date_gmt":"2022-12-16T16:03:44","guid":{"rendered":"https:\/\/interaction.cr\/?p=2322"},"modified":"2022-12-16T16:03:44","modified_gmt":"2022-12-16T16:03:44","slug":"retail-media-y-el-comercio-social-marketing-digital-para-el-2023","status":"publish","type":"post","link":"https:\/\/wp.interactioncr.com\/interactioncr\/retail-media-y-el-comercio-social-marketing-digital-para-el-2023\/","title":{"rendered":"Retail media y el comercio social, marketing digital para el 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3894\" class=\"elementor elementor-3894\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc858f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc858f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tRetail media y el comercio social, marketing digital para el 2023\t\t\t<\/h2>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__49c1d79\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-double-down\" viewBox=\"0 0 320 512\" 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9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__49c1d79\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6dca0 elementor-widget elementor-widget-heading\" data-id=\"2d6dca0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Retail media y el comercio social, marketing digital para el 2023<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f01a0 elementor-widget elementor-widget-text-editor\" data-id=\"63f01a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Una estrategia de <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">marketing digital<\/a><\/strong> para e-commerce s\u00f3lida es fundamental para obtener beneficios tanto en plataformas en l\u00ednea como f\u00edsicas. Por ello del 2023 en adelante, el e-commerce no ser\u00e1 parte del consumo, sino un elemento esencial de su estructura. Cada vez son m\u00e1s las marcas \u00a0y empresas que apuestan m\u00e1s en incorporar el e-commerce a su estructura organizativa, en vez de una secci\u00f3n separada de su negocio.<\/p><p>Seg\u00fan Gregory Grudzinski, <em>Head of Content de comercio digital de WARC<\/em>, se\u00f1ala que en los \u00faltimos a\u00f1os, y como consecuencia post Covid-19, \u201c<em>el mundo del retail ha sido transformado, cambiando la forma en la que los consumidores compran y se hacen parte esencial el ecosistema del comercio minorista\u201d<\/em>.<\/p><p>El Retail Media se posiciona como el cuarto medio publicitario m\u00e1s grande. Se prev\u00e9 que la inversi\u00f3n en <strong>publicidad<\/strong> se alce hasta los 121.900 millones de d\u00f3lares en todo el mundo en 2023. De acuerdo al informe de WARC, se convertir\u00e1 en una parte fundamental de las estrategias de <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">marketing digital<\/a><\/strong>.<\/p><p>En este contexto, los due\u00f1os de marcas necesitan cambiar de los modelos tradicionales, para reflejar el conocimiento, la experiencia y la flexibilidad que necesitan para ganar en el espacio del comercio digital.<\/p><h2 style=\"text-align: center;\">El retail media ser\u00e1 una de las tendencias m\u00e1s importantes de los pr\u00f3ximos a\u00f1os<\/h2><p>Se prev\u00e9 que el crecimiento del retail media tenga tanta relevancia en la d\u00e9cada de los 2020 como las redes sociales lo hicieron en la d\u00e9cada de 2010. Si este canal mantiene ese crecimiento podr\u00eda aportar m\u00e1s valor a los anunciantes que la televisi\u00f3n lineal para 2025.<\/p><p>Por lo que el reto en el 2023 para las marcas ser\u00e1 entender el funcionamiento de estas plataformas y en c\u00f3mo pueden utilizarlas para conectar con los consumidores.<\/p><h2 style=\"text-align: center;\">El Social Commerce alcanzar\u00e1 660.000 millones de d\u00f3lares a nivel global para 2025<\/h2><p>Las marcas aumentan la inversi\u00f3n en el <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">marketing digital<\/a><\/strong> en plataformas como TikTok, Amazon e Instagram. El 76% de los participantes en la encuesta de WARC se\u00f1alan que aumentar\u00e1n su presupuesto de inversi\u00f3n en dicha plataforma en 2023, por su parte, solo un 44% planean aumentar la inversi\u00f3n en Amazon.<\/p><p><em>Conny Braams<\/em>, quien es directora digital y comercial de Unilever, se\u00f1ala que el panorama de los influencers ha madurado. \u201cEl comercio social contin\u00faa creciendo impulsado por los influencers. Con la creciente comodidad de los consumidores a comprar en internet, las marcas pueden aprovechar estas plataformas para obtener datos de intereses y gustos de sus consumidores y usar esas conversiones para medir de forma m\u00e1s sencilla el retorno de inversi\u00f3n\u201d.<\/p><p>La alta tasa de penetraci\u00f3n de los dispositivos m\u00f3viles y la afinidad de los usuarios a las redes sociales, han lanzado las previsiones del comercio social hasta los 660.000 millones de d\u00f3lares para 2025.<\/p><p>Se estima que en Am\u00e9rica latina y Am\u00e9rica del norte, el comercio social crezca m\u00e1s de un 5%, con ventas de casi 80.000 millones de d\u00f3lares para 2025. Pero en el caso del sureste asi\u00e1tico, donde las redes sociales son el principal canal para descubrir y considerar la compra, se estima que el comercio social ser\u00eda el responsable de casi la mitad de las compras en l\u00ednea.<\/p><p>El crecimiento estimado en el uso de estas plataformas para posicionar y vender productos, es la punta de lanza que muchas marcas deben aprovechar para hacerse del nicho en el mercado digital. Una buena estrategia de <strong><a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\">marketing digital<\/a>, <\/strong>puede hacer que su marca sea la n\u00famero uno en ventas digitales y la m\u00e1s buscada por los usuarios de internet.<\/p><p><strong>Agencia Interaction<\/strong> | <strong>Publicidad Digital<\/strong> | <strong>Agencia de Publicidad<\/strong> | <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>interaction.cr<\/strong><\/a><\/p><p>\u00a0<\/p><p>Somos la <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>agencia de publicidad digital<\/strong><\/a> m\u00e1s completa de Centroam\u00e9rica.<\/p><p>Ofrecemos Servicios de Publicidad y Marketing Digital. Tendencias de Vanguardia. Crecimiento de su Negocio. Somos su Agencia 360 que le brinda Grandes Resultados. Ofrecemos los servicios de <a href=\"https:\/\/wp.interactioncr.com\/interactioncr\/\"><strong>Agencia de publicidad y marketing digital<\/strong><\/a>: Video Marketing, Social Media, Paid Media, Dise\u00f1o, Desarrollo Web y Desarrollo de Apps, SEO\/SEM e Inbound Marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8808fa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f8808fa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wp.interactioncr.com\/interactioncr\/blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VER TODOS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Una estrategia de marketing digital para e-commerce s\u00f3lida es fundamental para obtener beneficios tanto en plataformas en l\u00ednea como f\u00edsicas. <\/p>\n","protected":false},"author":1,"featured_media":3753,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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